Saturday, 29 October 2011

Marketing "magic"!

On the way to office yesterday, a street vendor got on to the bus I was traveling by (which happens pretty often here) to sell little booklets of general knowledge. The way he appealed to the passengers saying these books have information about all things and for all ages was amusing. Citing that his price was cheaper than the Rs. 3 the shopkeepers charged (he was selling it for Rs.2) and that questions from his booklet appear in all sorts of exams caused many passengers to reach for their money bags. He sold it to as many as 6 customers right in front of my eyes, before I started forming this post! He further went on to say that a cup of tea costs more than his bundle of knowledge and that prospective customers can go through the booklet before buying.

Keeping in mind the literacy level of India and the fact that he was a male one can assume he has been to school at some point in his life. But I'm sure he has not had any lessons in marketing unlike most of the educated lot. Still he's good at it, in fact very good.

These wonderful and unusual things keep happening all around us. We need to notice them more often.

Let's keep trying! :)
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